The New Protons Logo

A wise man and great athlete once said,

” The best pace is suicide pace and today seems like a good day to die ” ~ Steve Prefontaine

And although I have not been clocking miles as a runner, the last few weeks have definitely been shooting by at a suicide pace. With so many ideas, so many things to do and just so little time, it has indeed been a maniacal few weeks – just how I like it!

When we released the old logo of Protons, we got a lot of feedback about how even though the thought behind the logo was beautiful, it came across as a highly communal graphic and this lead to a lot of people, including myself being quite uncomfortable with it.

After months of hunting around for a designer who would be able to understand our Vision and be able to put it down on paper graphically, we finally found Bala. It took us less than a couple of meetings to be on the same wavelength and to understand what we were working towards. I am actually very pleased to mention that after those meetings and interaction, Bala joined our training programme and is one of our most regular trainees on the track. In fact, now he takes training so seriously that he tells me, ” TimTim, you have to realise that I have trainings on Tuesday and Saturday mornings so it will be hard for me to stay up on those two days for the deadlines you give m. ” It felt so good to hear that from him and I definitely smiled a quiet smile to myself at those words – Made my day, really!!

He understood that, for us, Running is more than just a 40-minute form of exercise and a fad – it is about a lifestyle and about spreading those benefits to those that are around us. So with these thoughts in mind, we agreed to convey two main messages through our logo:

– Positive Energy – Fitness as a lifestyle

We also chose to go with a racy and edgy font because we consider ourselves and each person on our team as a radical person. We all come from different backgrounds with completely different stories and together we make an eclectic group all of whom have been bought together for the love of sport.

And finally, we chose to go with the color Orange as our main logo color. Other than the fact that this happens to be the “in” color this season, this color also conveys a powerful message. Known as the color of adventure and social communication, this color represents warmth and passion – a zest for life and risk-taking, physical confidence, competition and independence.Being a striking, warm and inviting color, it encourages an exchange of ideas, two-way communication and a sense of brotherhood and pride. The color encourages you to express and embrace your own individuality and be proud of that uniqueness which is you.

With these ideas in mind, we present the brand new Logo of Protons Sports and Fitness to you.

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